Startup founders have plenty to think when it comes to launching and growing their business. One thing that should never be left on the backburner: Defining your ideal audience. Without a clear view of the personas you’re targeting, you’re likely to end up wasting valuable time and advertising dollars talking to the wrong people.
For Dani Pascarella, CFP®, the economic landscape today reminds her of 2008. Yet she’s not daunted by the threat of another recession. On the contrary, Dani sees what’s happening right now as an opportunity to help consumers get better control of their money management skills. In fact, Dani founded OneEleven Financial Wellness to help people
Our new website establishes a clear focus on our belief that entrepreneurs can achieve the unimaginable through creativity and unrelenting perseverance.
Founder Alexandra Rasch knows the importance of having a mission-driven company, even when the economics of the business model are advantageous. Alexandra, a self-professed “clean energy evangelist” and engineer with an impressive background in transformative solutions, launched Caban Systems to be a pioneer in the design and manufacture of software-enabled energy systems for the international
Enjoy every startup challenge with as much gusto as you will have when reaching your final goal. Here's why.
When early market analysis is neglected, initial assumptions about customer behavior, product adoption, and value offering, typically fall short of expectations once the product is in the hands of customers.
From the Anatomy of a Start-Up: Emotions Edition Series Once a start-up gets past the hurdles of raising funding, hiring initial employees, iterating on early product versions and incorporating user feedback — the team is finally ready to acquire their first paying customers. Securing first paying customers can often take much longer than originally anticipated which
I am excited to share the news of our investment in Beulr, a start-up that is helping people be more productive with a personal auto-attending bot for online meetings. Sign up and show up, even when you can’t make it. Schedule days or weeks in advance and tell the bot exactly when to arrive and